InstallFree has launched a highly selective channel recruitment campaign to keep competition among its resellers to a minimum.

The application virtualisation specialist already has three channel partners on board and is now looking to recruit two more over the next quarter.

The US-based firm said the recruitment initiative was part of its wider plans to replicate the success it has enjoyed in its home territory within EMEA.

Yori Gabay, chief executive of InstallFree, explained: “We want to keep partner numbers down to ensure that support is properly provided to these partners.”

Ideal partners, added Gabay, would have “an understanding of the virtualised space” and experience of marketing the technology within the healthcare and education markets.

Oren Taylor, sales director at InstallFree distribution partner CDG UK, said resellers that sign up with the vendor will benefit massively from its selective channel approach.

“They will be part of an exclusive group and will benefit from healthy margins and opportunities,” Taylor explained. “It is also a good way for partners to differentiate themsel