UK digital signage-as-a-service provider Signagelive has teamed up with Malaysian digital signage agency Kreateevee for Asian expansion.

Kreateevee will bundle Signagelive’s hosted application with its own content, consultancy and support packages, targeting the Asian mass market and price-sensitive retail sectors.

Jason Cremins, chief executive at Signagelive, said it had been impressed by the projects secured by Kreateevee as well as the latter’s rapid growth in Asia.

“We have worked closely with director Stewart Chen and his team throughout the evaluation process,” Cremins said.

Kreateevee’s Chen said digital signage was an emerging platform in much of Asia.

“We are trying to make this nice-to-have medium into a key part of many companies' overall marketing strategy,” he said. “Together with Jason [Cremins] and his team from Signagelive, quality content and proven digital signage software will be delivered sooner and with an Asian price tag.”

Kreateevee – a winner in the Deloitte Technology Fast 500 list for the Asia-Pacific region for the past two years – has offices in Malaysia and Vietnam, with one scheduled to open in Singapore.