Document automation vendor ReadSoft has announced an “aggressive” action plan that it hopes will result in 80 per cent of its UK sales coming via the channel by 2012.

The UK channel generates around 30 per cent of the firm’s sales, a figure it wants to boost through partner acquisition and a reworked channel programme.

Simon Shorthose, managing director at Readsoft, said the firm would be targeting resellers with backgrounds in document management, and experience in SAP and Oracle solutions.

“Within each of these areas will be resellers that have certain industry expertise who know the market well and how to effectively add value for customers,” he said.
The partner programme now offers resellers more marketing support and features a three-tier structure that classifies partners according to their skillset.

He added: “We can help resellers of all sizes achieve substantial revenues and, ultimately, the majority of our UK sales will come via this route to market.”