Web hosting vendor Rackspace is to launch a partner programme to support the growth of its email and application reseller division.

Rackspace claims the new programme will provide resellers with increased revenue opportunities through the introduction of new educational and marketing resources.

To support the venture, the vendor said it has already increased the amount it invests in channel partner training initiatives and expanded its product portfolio.

News of the firm's plans for its email and applications reseller channel follows on from the firm’s announcement in December about the restructure of it global partner programme.

Pat Matthews, general manager of email and applications division at Rackspace, said: “We are striving to offer our partners every competitive advantage and revenue opportunity, whether it is new products, high-quality marketing resources, or providing the fanatical support they need to succeed.”

Darryl Parker, chief executive at Rackspace partner Parker Web Services, said he welcomed the arrival of the new programme.

He added: "The Rackspace product mix and scalability have allowed us to grow our company, take on more clients, and add more revenue.”