Lenovo finds new UKI GM with Intel veteran Adrian Criddle

Criddle joins Lenovo after 24 years at Intel, most recently as VP of EMEA for marketing and UK general manager

Lenovo has appointed former Intel VP Adrian Criddle as the new general manager for the UK and Ireland region.

Criddle joins Lenovo following 24 years at Intel across various roles, starting at account director level and moving through the ranks as an operations director and later, to the general manager level.

His most recent role at Intel was as VP EMEA for marketing and UK GM.

"With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident Criddle will bring fresh perspectives and valuable leadership to our organisation," said Francois Bornibus, SVP and president of Lenovo EMEA.

"Adrian's vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals."

Criddle also said about joining Lenovo: "Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo's journey."

Criddle's appointment is effective as of 3 April, and he will be based at Lenovo's Farnborough office in Hampshire.