Pamela Blanchard

Director, ICA

What has been your personal highlight of 2021?

During lockdown I completed on an oversees holiday home which had always been a big dream and during the summer of 2021 I was lucky enough to spend a few weeks there with my family.

Which tech figurehead has impressed you the most this year, and why?

Sharon White, Ofcom CEO who has taken BT to task over improving the UK's high-speed network and is now going after social media firms to remove offensive content much quicker.

Which one lockdown habit do you plan to keep going?

Even though I perfected my baking, conditioned myself to exercising at home and forced myself to binge watching Netflix series I am glad to see the back of all three. What lockdown really gave me is the gift of gratitude, to be grateful and appreciate what and who we have in our lives.

Which face-to-face industry event are you most excited to return to, and why?

The Comms Awards because it's an opportunity to get dressed up, spend quality time with the team and the wonderful businesses that make our industry

so special.

If you had the time to learn one new skill, what would it be?

I would learn a second language, I worked in Spain when I was younger and picked up the language well and if I had kept it up I might be fluent now, which is a wonderful skill to have.

If you could go back in time and tell your childhood self one thing, what would you say?

Invest in Microsoft.

If you had to sing karaoke, what would be your song of choice?

Breathe Again, Toni Braxton.

Sum 2021 up in three words.

Adapting to change.