latest Marketing articles
DistributionBang for your marketing buck
There are easy ways to boost your brand and add customers, says Jane Rowe 20 Jan 2010
Check Point to rethink co-op share
Security software vendor to tackle marketing funding as it looks for business in sub-enterprise space 16 Dec 2009
Avnet boosts Q2 outlook
Über-distributor raises sales and profit projections after promising start 15 Dec 2009
Imago adds to marketing team
New marketing co-ordinator to support video conferencing efforts 09 Dec 2009
Vendors failing to equip resellers
Study from Demuto finds less than one in 10 VARs feel they have a "relevant account plan" with their vendor partners 23 Nov 2009
Making the most of vendor partnerships
Teaming up means success in a rapidly evolving industry, says Andy Horn 11 Nov 2009
Securing a place on the map for Web 3.0
Resellers can give their customers the opportunity to apply Web 3.0 technology to their web sites with topics maps-based searching, which is more suitable for single sites than Google-style navigation 16 Oct 2009
Fortinet targets high-touch success
EMEA channel head will unify vendor’s marketing and channel strategy across region 02 Oct 2009
Brother releases print market reports to resellers
Quarterly updates to be made available exclusively to partners 22 Sep 2009
Canon, HP expand alliance across MFD portfolios
Vendors merge business print product line marketing, distribution and related support 14 Sep 2009
Wick Hill finds voice in growth plan
Woking-based distributor targets 30 per cent top-line growth through increased comms sales 21 Aug 2009
Vendors and VARs must team up on security marketing
Resellers can play a stronger role working alongside their vendor, claims David Parkin 29 Jul 2009
Focus: A guide to green IT incentives
Vendors are chasing the green pound through the channel. What help can VARs expect? Fleur Doidge reports 24 Jul 2009
Channel programme cutbacks are false economy
Jonathan Hughes looks at how vendors could best help partners 08 Jul 2009
VARs boast marketing as extra string to bow
Smaller retailers and assemblers look to help customers with web marketing as PC revenues falter 05 Jun 2009
Centralising first impressions
Sloppy emails threaten a company’s image, says Andrew Millington 14 May 2009
VARs get the Xact message
Company’s emphasis on creative ways to help channel players grow leads to business doubling in 12 months 11 May 2009
Making communications savings for business gain
Chris McLaughlin talks up electronic communication options 15 Apr 2009
New web site for Insightix
Security vendor embarks on marketing campaign to cement position 19 Mar 2009
Telemarketing gives VARs top ROI
Research finds majority of resellers get best results from telephone marketing activities 12 Mar 2009
Redstone shuffles marketing execs
Bruce Wright and Duncan Reed will head up sales and marketing at Redstone Telecom 11 Feb 2009
Integrated solution opportunity in the retail market
Resellers should be cognisant of a sales opportunity in the retail sector for improved marketing communications applications, says Derek Buchanan 09 Feb 2009
Marketers feel at risk in face of turbulent 2009
Industry players have been implored to maintain marketing budgets to help weather economic downturn 05 Dec 2008
Channel marketing execs expect a grim 2009
Marketers in the IT industry expect to be the worst hit by job losses as economic climate worsens next year 02 Dec 2008
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analysis and reports
Wireless LAN systems for the healthcare industry
The goal of a paperless hospital driven by wireless access that improves patient healthcare, expedites administration and streamlines operations.
A technology solution to align sales and marketing
Presenting best practices around people, processes and technology, this paper will help you produce more valuable customer relationships.
CRNtv
PROMOTIONAL VIDEO - Accelerate your business with Cisco
Watch this Cisco promotional video to hear how the vendor can boost your business
CRN Web Seminar: Convincing Customers to Spend their way out of Recession
Join CRN editor Sara Yirrell and a panel comprised of Tim Black from sponsor Intel, Sam Routledge from VAR Softcat and Antony Young from analyst Demuto to find out how to get customers spending in 2010
events
Reseller Business Academy: Sales Fundamentals for Resellers
This workshop is designed for anyone who is new to sales or who is already in sales but has had...
Channel Expo 2010
The only UK exhibition dedicated to the channel is coming to London, Olympia on 12 and 13 May 2010
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