Universal Tube and Rollform Equipment has had enough of serving web visitors  looking for a similarly named online video service. 

The industrial equipment maker from Perrysburg, Ohio runs an internet site at utube.com, but has received millions of visitors in recent months looking for the similarly sounding YouTube.com. 

Universal Tube is demanding that YouTube either changes its name or pays the manufacture for a corporate rebranding and new internet domain.

Utube.com has seen its internet traffic grow dramatically in recent months as the video service gained in popularity.

The load on the company's website peaked to paralysing levels after Google announced that it would acquire YouTube for $1.65bn. 

"We have moved our website four times during recent days to servers with increasing levels of bandwidth capable of handling not only our customers and reps, but the continuing deluge of confused video searchers," said Universal Tube.