Dell Linux set to shake up OS market

Move could have major implications, whether it succeeds or fails

Written by Robert Jaques

Dell's recent decision to ship desktops pre-loaded with Linux will have major repercussions for the operating system and its progress onto the business desktop, according to an industry analyst.

Ultimately, Rob Enderle, founder and president of the Enderle Group, believes that Dell's success in the initiative could alter the PC desktop landscape as we know it, while failure could set the progression of Linux onto the desktop back five years or more.

Last month, users of Dell's IdeaStorm website, where the company solicits feedback and asks for suggestions, took part in an online poll in which it asked users what they would do on Linux computers. The survey attracted more than 100,000 respondents and Dell eventually agreed to offer Linux as an option on its units.

"With any new trend eventually someone gets it right, and that someone could be Dell," said Enderle. But he warned: "This could have major implications regardless of whether it succeeds or fails, and the odds are currently - based on past history - more in line with failure than success."

Among Enderle's reasons why Dell is likely to succeed is the fact that the PC manufacturer needs to build its market share, and desktop Linux could help meet this objective. With that critical goal in mind, Enderle speculates that Dell might put substantial marketing and support resources behind desktop Linux. Such a move, he believes, could make it an acceptable gamble for businesses that would not accept the risk of buying similar offerings from smaller vendors.

However, Enderle cautioned that Linux users, by their nature, tend to buy at the lowest price points. "If Dell cannot get them to accept prices that provide acceptable margins, or change their buying habits to make them upsell targets for products like business productivity and security software, the experiment is doomed," he said.

See also:

reader comments

related articles

 

VAR body gets channel backing

Founding members of CEDSI prepare to draw up a benchmark-based code of conduct 05 Dec 2008

BlackBerry Bold takes on 3G iPhone

New models go head-to-head, says analyst 13 May 2008

CES: Analyst notes greener and smaller event

Low-key CES 2009 could indicate larger problem 08 Jan 2009

latest news

Ballmer highlights aims for New Year

Ballmer announces Windows 7 beta and future alliances designed to improve information sharing 08 Jan 2009

Active Storage completes UK Jigsaw

Jigsaw unveiled as Raid vendor's first non-US Platinum partner as it launches in Europe 08 Jan 2009

Dell quits Irish production

Vendor to slash 1,900 jobs in Limerick as it migrates assembly for EMEA customers to Poland 08 Jan 2009

poll

Challenging times ahead?

Challenging times ahead?

Do you think there will be a lot of channel job cuts in 2009?

Previous poll results

Paul Anderson, Trend Micro

Vendor Q&A: Paul Anderson, Trend Micro

During this Q&A session Paul Anderson, UK country manager of Trend Micro talks about the changing threat landscape and how Trend is working with resellers in 2009

Sara Yirrell and Rick Wallis

Vendor Q&A: Rick Wallis, NEC Computers

In this exclusive vendor Q&A, Rick Wallis, UK sales director at NEC Computers talks to CRN editor Sara Yirrell about his firm’s plans for the channel.

events

Channel Expo 2009 logo

Channel Expo 2009

The UK's top reseller exhibition will return to the NEC on 20 May 2009

CRN Fight Night 2009

The channel's only white-collar boxing event is back

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation