NetSuite files for $75m IPO

Larry Ellison floats online CRM and ERP provider

Written by Tom Sanders in California

NetSuite, a provider of hosted enterprise applications, has filed for a $75m Initial Public Offering on the Nasdaq stock market. 

Founded in 1998 as Netledger, NetSuite offers enterprise resource planning and customer relationship management over the internet to companies in the small and medium business segments.

The firm adopted the NetSuite name in September 2003, and has 5,300 active customers and 495 employees. Last year it posted revenues of $67.2m and reported a $23.4m loss.

NetSuite plans to use the IPO proceeds to pay for future acquisitions, general expenses and to pay off a $7.5m loan from an investment firm controlled by Oracle chief executive Larry Ellison. 

Ellison and his family own 74.1 per cent of the current outstanding stock, and the Oracle executive is expected to retain a controlling interest in the company after the IPO.

NetSuite and Oracle have had close business relations for many years. NetSuite was initially positioned as the online provider of Oracle software to small businesses.

The firm licensed Oracle's brand for a product dubbed Oracle Small Business Suite which was rebranded as NetSuite Small Business in July 2004.

Following Oracle's 2005 acquisition of PeopleSoft, NetSuite temporarily leased some of Oracle's excess office real estate and eventually signed a lease with the property's owner.

The company relies on an Oracle database. It also has a $542,000 sponsor contract with Ellison's Oracle Racing yachting team.

Ellison's controlling interest exempts NetSuite from certain governance requirements imposed by the Nasdaq, such as the right to block a potential acquisition of the firm and control over the board of directors.

But in a filing with the Securities and Exchange Commission, the company indicated that it plans to waive those rights.

Although NetSuite was founded a year before Marc Benioff started Salesforce.com, it has always stood in the shadow of the company that became known as the 'poster child' of the hosted software movement. 

With annual sales of $497.1m, Salesforce is more than seven times the size of NetSuite.

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