Legendary game creators David Jaffe and Scott Campbell have announced the formation of a new software company and exclusive game development deal with Sony Computer Entertainment America.

Under the agreement, Eat, Sleep, Play, as the company is known, is signed on for a multi-year, multi-title deal to create games for the PlayStation family of products, with the first pencilled in for release in 2008.

Based in Utah, Eat, Sleep, Play will be headed up by David Jaffe, a former creative director for Sony’s Santa Monica Studios and Scott Campbell, the founder of Incognito Entertainment, a dedicated development studio also under the Sony Santa Monica Studios banner.

Jaffe is best know as the director behind the multi-million PlayStation platform franchises Twisted Metal on PS one & PlayStation 2 and God of War on PlayStation 2. Campbell, a long-time collaborator with Jaffe and co-creator of the Twisted Metal titles, was also behind Incognito's PS3 online air and ground combat game Warhawk.

Both Jaffe and Campbell recently collaborated efforts on Calling All Cars, an exclusive downloadable title for PlayStation Network.

The new company will also be creating Twisted Metal: Head On for PlayStation 2, which is scheduled to be released this winter. Twisted Metal: Head On will feature lost levels from the never released Twisted Metal: Black Part II and a documentary on the series.