Mobile payments to ring up $11bn by 2011

Analyst predicts 52 million consumers paying for goods via mobile technology

Written by Ian Williams

Around 52 million consumers will adopt new mobile technologies such as Near Field Communication (NFC) and other physical mobile payment methods to pay for everyday goods and services by 2011, analysts predict.

A recent study from Juniper Research suggests that mobile payments will hit $11.5bn by 2011.

This research follows a similar report in July which foresees mobile payments generating $22bn by 2011, driven primarily by SMS-based person-to-person fund transfers and payments.

Juniper reckons that NFC and other physical mobile payments methods will begin to offer consumers a viable alternative to cash, credit and debit cards.

Alan Goode, a senior analyst at Juniper, told vnunet.com that the major drivers of physical mobile payments will be convenience and enhanced functionality.

"Convenience in terms of you never leave home without your mobile phone, and enhanced functionality in terms of the value-added services it can bring," he said.

"For instance, I can check my credit card balance via the phone before paying for goods at a physical point of sale, and use a mobile barcode coupon to redeem a special offer at the same time."

Juniper predicted that around 12 per cent of mobile phones will offer support for some form of contactless payment by 2011, most probably NFC.

This equates to nearly 470 million NFC-enabled handsets worldwide, which should provide a significant marketplace for retailers to offer goods via mobile payment applications.

The study found that varying mobile payment applications and services are already available in most regions in a variety of formats where they are being adopted in either trial or commercial modes with favourable user feedback.

Although there are some security concerns regarding these forms of payment, Goode explained that banks will not allow physical payment on a phone if the security does not meet certain standards.

He added that mobile phone theft is an issue, but that with the correct procedures in place by the mobile operators and the payment scheme providers the concern should be "no more than losing a plastic payment card".

Industry players including retailers, handset vendors and the financial community in the Far East and the US are seen as particularly receptive to the idea of using RFID or NFC to facilitate mobile payments for physical goods and services.

"The evidence is that people generally spend more when using a physical mobile phone payment method. Data from Japan sees an increase in the retail basket size in comparison to other payment methods such as card and cash," said Goode.

The report concluded that all members of the mobile payments value chain must develop a mutually satisfactory and robust business model to guarantee revenue to all parties.

See also:

reader comments

related articles

Transport for London trials smart posters

System sends real-time travel info to NFC-enabled phones 23 Aug 2007

 

NFC Forum works on controller interface

Near field communication host controller in development 11 Jul 2007

Mobile operators sign up to Payforit

The mobile wallet may finally become a reality 04 Sep 2007

Mobile payments to generate $22bn by 2011

204 million mobile phone users ready to dump cash, claims analyst 09 Jul 2007

Motorola backs Pay-Buy-Mobile scheme

Mobile firm to 'potentially participate' in GSM Association initiative 14 Jun 2007

Boffins help visually impaired 'read' in shops

Near Field Communication technology sends product info to mobile phone 25 May 2007

Mobiles to help drive contactless payments

Phones embedded with NFC to generate $75bn in five years 15 Jul 2008

Commercial NFC rollouts 'years away'

Fears about the security of mobile wallets remain 02 Sep 2008

Mobile ticketing still facing barriers

Near Field Communications vital to driving adoption, claims Juniper Research 21 Oct 2008

latest news

Novell to shuffle EMEA executive pack

Linux vendor shifts partner programme responsibilities to marketing organisation 09 Jan 2009

Ballmer highlights aims for New Year

Ballmer announces Windows 7 beta and future alliances designed to improve information sharing 08 Jan 2009

Active Storage completes UK Jigsaw

Jigsaw unveiled as Raid vendor's first non-US Platinum partner as it launches in Europe 08 Jan 2009

poll

Challenging times ahead?

Challenging times ahead?

Do you think there will be a lot of channel job cuts in 2009?

Previous poll results

Paul Anderson, Trend Micro

Vendor Q&A: Paul Anderson, Trend Micro

During this Q&A session Paul Anderson, UK country manager of Trend Micro talks about the changing threat landscape and how Trend is working with resellers in 2009

Sara Yirrell and Rick Wallis

Vendor Q&A: Rick Wallis, NEC Computers

In this exclusive vendor Q&A, Rick Wallis, UK sales director at NEC Computers talks to CRN editor Sara Yirrell about his firm’s plans for the channel.

events

Channel Expo 2009 logo

Channel Expo 2009

The UK's top reseller exhibition will return to the NEC on 20 May 2009

CRN Fight Night 2009

The channel's only white-collar boxing event is back

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation