SMS
4,825 billion messages were sent in the UK during September

UK texts top a billion a week

SMS technology appeals to all levels of society

Written by Ian Williams

Mobile phone users in the UK send an average of 1.2 billion text messages a week, according to the latest quarterly UK research by the Mobile Data Association (MDA).

The figures show that 4,825 billion messages were sent during September 2007, the equivalent of 4,000 every second and equating to all the messages sent during the whole of 1999.

"The continued growth of text volumes remains a source of fascination for us all at the MDA," said Mike Short, chairman of the MDA.

"We have been central in helping to promote the technology from our initial campaigns back in 1998. Today text messaging remains important, but as part of a much larger and more complex mobile communications industry.

"From mobile TV, mobile advertising and marketing to internet browsing and music and content creation, the mobile device continues to extend its reach into increasing parts of all our lives."

Every person in the UK sends an average of 70 texts a month, representing 25 per cent growth compared to 2006 and prompting the MDA to revise its annual predicted total figure from 48 billion to 52 billion messages in 2007.

MDA researchers attribute this continued increase to several factors, including the wide variety of bundled or packaged monthly deals from mobile operators.

All customers are getting a deal to suit their own mobile usage needs, while UK businesses have woken up to the potential of SMS.

Furthermore, the simplicity and compatibility of text messaging means that it is embraced by all levels of society as a technology that works on every phone, at home or abroad.

Finally, the MDA has seen a significant increase in companies communicating with customers and employees via SMS as marketers begin to realise the potential of mobile marketing.

"The UK text volumes show no signs of abating and the UK sits within the top six of the global league of countries sending text messages," said Short.

"While the trend towards operators offering 'all-you-can-eat' tariffs increases, this will act as a catalyst for consumers' passion for all things mobile."

The first commercial SMS was sent in December 1992 when Neil Papworth, an engineer at Airwide Solutions, texted 'Merry Christmas' to a counterpart at Vodafone.

See also:

reader comments

related articles

Motorola begins femtocell testing in Europe

'Major operator' selected for EMEA trial 05 Nov 2007

 

Mobile payments to ring up $11bn by 2011

Analyst predicts 52 million consumers paying for goods via mobile technology 01 Nov 2007

Mobile users tune into GPS

Shipments of GPS-enabled handsets to quadruple by 2011 01 Nov 2007

vnunet.com analysis: Brands warm to mobile marketing

But inhibitors need to be addressed by all stakeholders in the industry 12 Oct 2007

Mobile phone sales post 'healthy' growth

289 million handsets shipped worldwide during the third quarter 31 Oct 2007

Analysts predict bonanza for mobile anti-malware

Vendors urged to hook up with operators in bid to boost sales 30 Oct 2007

US mobile users wake up to 3G data services

US subscribers wake up to benefits of 3G 22 Oct 2007

Vodafone offers unlimited web access

Mobile operator targets 'everyday users' 02 May 2008

Operators hail mobile messaging 2.0

Prepare for an email, music and multimedia extravaganza 19 Feb 2008

UK online spending hits all-time high

15 per cent of all retail spending now online 18 Jan 2008

latest news

Ballmer highlights aims for New Year

Ballmer announces Windows 7 beta and future alliances designed to improve information sharing 08 Jan 2009

Active Storage completes UK Jigsaw

Jigsaw unveiled as Raid vendor's first non-US Platinum partner as it launches in Europe 08 Jan 2009

Dell quits Irish production

Vendor to slash 1,900 jobs in Limerick as it migrates assembly for EMEA customers to Poland 08 Jan 2009

poll

Challenging times ahead?

Challenging times ahead?

Do you think there will be a lot of channel job cuts in 2009?

Previous poll results

Paul Anderson, Trend Micro

Vendor Q&A: Paul Anderson, Trend Micro

During this Q&A session Paul Anderson, UK country manager of Trend Micro talks about the changing threat landscape and how Trend is working with resellers in 2009

Sara Yirrell and Rick Wallis

Vendor Q&A: Rick Wallis, NEC Computers

In this exclusive vendor Q&A, Rick Wallis, UK sales director at NEC Computers talks to CRN editor Sara Yirrell about his firm’s plans for the channel.

events

Channel Expo 2009 logo

Channel Expo 2009

The UK's top reseller exhibition will return to the NEC on 20 May 2009

CRN Fight Night 2009

The channel's only white-collar boxing event is back

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

White papers

Search white papers

Top categories

Primary Navigation