SMAs - General Categories Criteria
Few channel campaigns get off the ground without help from external marketing and PR agencies, so this year there are two categories for channel focused firms to shine
This year we have added a new category for channel-focused PR firms to highlight a particularly successful campaign. See below for the two general categories
Best Channel Marketing Agency
Criteria
Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or PR firms that operate a specialist channel focus. Any projects/successes discussed in the entry must have taken place between Jan 2016 and Jan 2017. Images and screenshots can be included in this entry to illustrate points.
- Please illustrate your size, set up and no. of channel customers
- Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)
- What do you think makes you stand out from the other agencies out there and why you should win this award?
- Have you done anything quirky to help your channel customers achieve success?
- Please provide testimonials from channel partners
Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality into your entry.
Best Channel PR Campaign (NEW)
Criteria
Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or PR firms that operate a specialist channel focus. Any projects/successes discussed in the entry must have taken place between Jan 2016 and Jan 2017. Images and screenshots can be included in this entry to illustrate points.
- Briefly describe the campaign and the key goals at the outset
- What did you do to make it stand out from the many others in the crowd?
- Describe the team behind the campaign and how the concept came about
- Why do you think it should win this award/?
- What were the results of the campaign? Using facts and figures, demonstrate to the judges its success - ie number of journalists that picked up on the story, breadth of coverage etc
- Please provide testimonials from the other side of the campaign - ie the vendor/reseller/distributor on whose campaign you worked.
Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality into your entry.
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