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      CRN Sales & Marketing Awards 2021

      The CRN Sales & Marketing Awards recognise and reward the achievements of those individuals and teams that are responsible for making the UK IT channel truly great.

      • Date: 08 Jul 2021
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      What are the opportunities for the channel with the growth of AI?

      Encryption, privacy, & data protection: a balancing act

      This white paper examines the risk posed by encrypted threats; considers the business, privacy, and security implications of managing that risk; and presents constructive measures for balancing security needs with employee privacy rights. In the end, the best way for IT leadership to ensure the rights of the individual employee is to protect the organization from threats and attacks.

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      How do MSPs really feel the channel will shape up by 2020?

      On borrowed time?

      Cybercrime has become a huge part of our economy and it is a topic that is getting more and more attention in the news media. The cybercriminal stories making headlines involve big companies such as British Airways and Marriott etc. However, smaller companies are just as susceptible to cyber- attacks. Often these attacks are much more damaging to smaller businesses, sometimes forcing them to shut down completely. One report from Verizon claims that 43% of email attacks target SMBs.

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  • Technology and Trends

SMAs - General Categories Criteria

Few channel campaigns get off the ground without help from external marketing and PR agencies, so this year there are two categories for channel focused firms to shine

SMAs  - General Categories Criteria
  • CRN Staff
  • 11 January 2017
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This year we have added a new category for channel-focused PR firms to highlight a particularly successful campaign. See below for the two general categories


Related articles

  • The 2021 Sales and Marketing Awards have launched TODAY!
  • SMA 2021 - Full list of categories
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  • SMA 2021 - Reseller Criteria

Best Channel Marketing Agency

Criteria

Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or PR firms that operate a specialist channel focus. Any projects/successes discussed in the entry must have taken place between Jan 2016 and Jan 2017. Images and screenshots can be included in this entry to illustrate points.

 

  • Please illustrate your size, set up and no. of channel customers
  • Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)
  • What do you think makes you stand out from the other agencies out there and why you should win this award?
  • Have you done anything quirky to help your channel customers achieve success?
  • Please provide testimonials from channel partners

 

Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality into your entry.

 

 

Best Channel PR Campaign (NEW)

Criteria

Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or PR firms that operate a specialist channel focus. Any projects/successes discussed in the entry must have taken place between Jan 2016 and Jan 2017. Images and screenshots can be included in this entry to illustrate points.

  

  • Briefly describe the campaign and the key goals at the outset
  • What did you do to make it stand out from the many others in the crowd?
  • Describe the team behind the campaign and how the concept came about
  • Why do you think it should win this award/?
  • What were the results of the campaign? Using facts and figures, demonstrate to the judges its success - ie number of journalists that picked up on the story, breadth of coverage etc
  • Please provide testimonials from the other side of the campaign - ie the vendor/reseller/distributor on whose campaign you worked. 

 

Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality into your entry.

 

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