SMAs - Distribution Criteria

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SMAs - Distribution Criteria

Below is the criteria for our distribution categories

The world of distribution is changing rapidly, but the basics of sales and marketing are still important - so below are the criteria for distribution. 

 

Best Sales and Marketing support team

Criteria

 

Who can enter?  This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2016 to Jan 2017, so please bear in mind when writing entries.

 

  • Please provide a brief background to the team you are entering including their levels of experience and any specialist skill sets. What is the team called? Why are you entering this particular team?
  • Describe the characters in your team and how this helps with their success. Also any little quirks of the team would be interesting to hear about.
  • Outline the success of the team in terms of partner results in 2016. Please use partner/vendor feedback to illustrate this
  •  Highlight examples where your team has effectively worked with reseller or vendor partners to develop a successful marketing campaign resulting in strong channel sales
  •  Highlight an example where your team has worked with a partner sales team to win a key piece of business
  •  Please provide testimonials, both vendor and reseller

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF or multimedia entries are encouraged, and remember to inject personality into your entry.

 

Best Marketing Campaign

Criteria

 

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2016 to Jan 2017, so please bear in mind when writing entries and referring to particular campaigns.  

 

  • What was the campaign and when did it run? How did it work? Please describe the campaign itself and its title.
  • Why are you entering this particular one?
  • Which vendor was it in conjunction with?
  • Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
  • How successful was the campaign - use facts and figures to back up claims.  How many resellers benefitted from the campaign?
  • Was there anything quirky or unusual about the campaign that really got it noticed?
  • Please provide customer (reseller) testimonials?

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF/multimedia entries are encouraged and remember to inject personality into your entry.

 

Senior Leadership Team of the Year (NEW)

Criteria

 

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2016 to Jan 2017, so please bear in mind when writing entries and referring to particular achievements/successes.  

 

  • Who are you entering for the award? Names, job titles
  • How long have they been at the company? What are they like as a management team? Describe their personalities and characters.
  • What have they done to deserve nomination for this award? Why do they stand out as candidates for this award? Facts and more importantly figures will be helpful for the judges to quantify success - ie have they led a period of sustained growth in your company?
  • Have they done anything quirky to bring a sense of fun into the workplace? Or come up with any brilliant initiatives that have seen real results internally and helped staff develop?  
  • Do they always go that extra mile to ensure both they and their team delivers to the customer? Please give example (s) and explain how, why.
  • How are they viewed by the rest of the company? Please include testimonials from colleagues to strengthen the entry

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF or other multimedia entries are encouraged and remember to inject personality into your entry.

 

Best Digital Marketing Innovation (NEW)

Criteria

 

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2016 to Jan 2017, so please bear in mind when writing entries and referring to particular achievements/successes.   

  • Why have you entered? Describe your digital marketing innovation and how the idea came about? Eg - was it a particular Twitter campaign, a Facebook initiative? Or was it something that you ran through your website?
  • Did it generate an impressive amount of business or more awareness of your company as a result ie did you get new customers? Why do you think it impacted the way it did?  
  • Did it make a difference to how you interacted with your customers? Did your own staff enjoy participating in it? How?
  • How much did you invest in the initiative and can you prove demonstrable ROI on that investment?
  • Customer  (vendor and reseller)  testimonials - how has the initiative helped them? Why was it special to them?
  • What do you think this particular innovation makes you stand out from the competition?

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are actively encouraged, and remember to inject personality into your entry.

 

Best Training Initiative

Criteria

 

 Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards run from Jan 2015 to Jan 2016, so please bear in mind when writing entries and referring to particular achievements/successes.  

 

  • What training initiative are you entering? Why?
  • Describe the training in detail - who runs it, who developed the course, what vendor it applies to etc
  • What does the training initiative enable resellers to do afterwards?
  • What proportion of your company turnover is made through training? 
  • How much resource do you put into your training business in terms of staff, hours and money invested etc
  • How is it beneficial to your business?
  • Does it help keep you closer to vendor partners? How?
  • Name some particular success stories - strengthen with quotes from customer to back it up.

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are actively encouraged, and remember to inject personality into your entry.

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