SMA 2018 - General Categories

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SMA 2018 - General Categories

Below is the entry criteria for our general categories

Best Channel Marketing Agency

 

Criteria

 

Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or specialist channel marketing firms. Any projects/successes discussed in the entry must have taken place between Jan 2017 and Jan 2018. Images and screenshots can be included in this entry to illustrate points.

 

  Please illustrate your size, set up and no. of channel customers

  Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)

 What do you think makes you stand out from the other agencies out there and why you should win this award?

  • Have you done anything quirky to help your channel customers achieve success? If so please explain
  • Can you provide stats and figures to prove the success of the campaign?

  Please provide testimonials from channel partners

 

Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality you're your entry.

 

 

Most Innovative Channel PR Campaign (NEW)

 

Criteria

 

Who can enter? This category is open to all firms that class themselves as independent channel PR firms. This can be specific in-house PR marketing teams, or independent PR firms that service channel customers. Any projects/successes discussed in the entry must have taken place between Jan 2017 and Jan 2018. Images and screenshots can be included in this entry to illustrate points.

 

 

  • Briefly describe the PR campaign and the key goals at the outset
  • What did you do to make it stand out from the many others in the crowd?
  • Describe the team behind the campaign and how the concept came about
  • Why do you think it should win this award?
  • What were the results of the campaign? Using facts and figures, demonstrate to the judges its success - ie number of journalists that picked up on the story, breadth of coverage etc
  • Please provide testimonials from the other side of the campaign - ie the vendor/reseller/distributor on whose campaign you worked and the effect the campaign had on their business. 

 

Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid corporate speak and make the entry UK relevant, using facts, figures and testimonials. PDF and multimedia entries are encouraged, and remember to inject personality into  your entry.

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