SMA 2018 - Distributor Criteria

Below are the criteria for entering the distribution categories

Best Sales and Marketing support team

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2017 to Jan 2018, so please bear in mind when writing entries.

• Please provide a brief background to the team you are entering including their levels of experience and any specialist skill sets. What is the team called? Why are you entering this particular team?

• Describe the characters in your team and how this helps with their success. Also any little quirks of the team would be interesting to hear about.
• Outline the success of the team in terms of partner results in 2017. Please use partner/vendor feedback to illustrate this
• Highlight examples where your team has effectively worked with reseller or vendor partners to develop a successful marketing campaign resulting in strong channel sales
• Highlight an example where your team has worked with a partner sales team to win a key piece of business
• Please provide testimonials, both vendor and reseller

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF or multimedia entries are encouraged, and remember to inject personality into your entry.

Best Marketing Campaign

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2017 to Jan 2018, so please bear in mind when writing entries and referring to particular campaigns.

• What was the campaign and when did it run? How did it work? Please describe the campaign itself and its title.
• Why are you entering this particular one?
• Which vendor was it in conjunction with?
• Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
• How successful was the campaign - use facts and figures to back up claims. How many resellers benefitted from the campaign?
• Was there anything quirky or unusual about the campaign that really got it noticed?
• Please provide customer (reseller) testimonials?

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF/multimedia entries are encouraged and remember to inject personality into your entry.

Best Company to Work For

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The company must pride itself on being a great place to work both in terms of results/growth, staff/employee satisfaction/motivation, CSR and general company culture. This award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards runs from Jan 2017 to Jan 2018, so please bear in mind when talking about particular activities, trips or incentives offered to staff. Images can also be used if required.

• Why is your company such a great place to work?
• What do you think makes it stand out from your peers?
• How does company culture help generate results?
• Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples
• How does your company empower staff to do their jobs better? Give examples.
• Can you give examples of CSR activities? ie Charity events etc
• How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
• Please provide testimonials from your staff

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and video entries are actively encouraged, and remember to inject as much personality as you like into your entry.

Most Innovative Social Media Campaign

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. It is proving increasingly difficult to succeed in business without an active social media presence - whether on Twitter, Facebook, Instagram, LinkedIn or other popular platforms. The aim of this award is to recognise imaginative and effective use of social media as a marketing or sales tool to raise awareness of the company itself or a product/service promotion. The period the award covers is between Jan 2017 and Jan 2018 - so please detail successes during that period only to qualify for entry.

• How long have you had a social media strategy in place and what are your key aims with your strategy? What platforms do you use and why?
• Briefly explain the particular social media campaign you are entering for this award and why you think it deserves special recognition.
• Are there any particular people on your social media team that deserve recognition for their work on this campaign? Who are they and what did they do?
• Please provide stats, facts and figures to put meat on the bones of the entry and prove the success of your selected campaign. How did it actually perform in real terms? Did it generate a lot of business for your firm? Did it go viral?
• Please provide testimonials from partners and/or vendors to back up the entry. Why did they enjoy the campaign so much? How did they benefit? Did they take part?
• Why do you think this campaign makes you stand out from the competition?

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF or video entries are actively encouraged and remember to inject personality into your entry.

Best Partner Training Initiative

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value added specialist working in particular vertical markets. The award is not limited to a certain size of company, so if you have thousands of customers or a few hundred, your entry will be given the same treatment. The period covered by the awards run from Jan 2017 to Jan 2018, so please bear in mind when writing entries and referring to particular achievements/successes.

• What partner training initiative are you entering? Why?
• Describe the training in detail - who runs it, who developed the course, what vendor it applies to etc
• What does the training initiative enable resellers to do afterwards?
• What proportion of your company turnover is made through training?
• How much resource do you put into your training business in terms of staff, hours and money invested etc
• How is it beneficial to your business?
• Does it help keep you closer to vendor partners? How?
• Name some particular partner success stories that have resulted from your training - strengthen with quotes from customer to back it up.

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are actively encouraged, and remember to inject personality into your entry.