Vendors: Are you really doing a good job in the channel? Then prove it!

clock • 2 min read

If your partners are not nominating your channel chiefs for CRN's newest award, then it doesn't look that way

With just over four weeks to go until the Channel Awards entry deadline is upon us, there are just a handful of vendors that are standing out as true channel champions so far.

Just a small number care enough about their channel partners for them to then turn around and take the time and effort to submit nominations for CRN's brand new award.

It doesn't exactly sound promising, does it? 

As we revealed earlier this year, CRN's newest award is for ‘Channel Chief of the Year', and you can only be in the running if your partners actually nominate you in the first place.

Does that mean all the other vendors are just doing a poor job, or that their channel is simply not motivated enough to nominate? From an outsider's point of view it certainly looks that way.

A good channel boss will fight tooth and nail for his or her partners, will treat them as an extension of their own business, and will do all they can to identify how they can help those partners grow and achieve even greater success.

Are there really just a few channel chiefs in the UK that are doing the job right? If so, that does not bode well for future channel/vendor relations.

There are no set criteria for this award, although endorsements must come from staff at resellers, MSPs, consultancies, distributors or other firms operating in the nominated vendor's partner base.

We are looking for a maximum of 250 words on why you are nominating the person, what they have done for the channel, why they are a good channel chief and a personal anecdote based on your experience with them as a partner.

Please send nominations to [email protected] and [email protected].

NOTE: This award does not go through the judging process, it is an ‘editor's choice' award, meaning it is an editorial decision based purely on the strongest nominations.

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