A happy workforce means happy customers.
That is a statement that many companies make every day, but how many are actually making that investment to ensure their staff, regardless of level or role, are valued and appreciated?
And more importantly, what moves are channel firms making to ensure their valued employees stay rather than stray (or are tempted away)?
This year, the Best Company to Work For category has been expanded to include not only resellers and vendors, but distributors too.
Years ago, employees were happy if they were provided with a ridiculously high salary and perhaps a ping-pong table and a games console to while away the lunch hour with colleagues.
Now, money is just one element of many, and companies need to make a lot more effort and put a lot more thinking into ensuring their staff are happy and fulfilled in their jobs.
It is also about a great working atmosphere, flexible working opportunities for a good work/life balance and CSR.
Those firms that go the extra mile to ensure they get the best out of their valuable staff and treat them like human beings rather than just machines, will always be rewarded with loyalty in return.
Some of the entries for these categories that we have seen in previous awards have been absolutely awe-inspiring, with a range of fantastic initiatives and perks offered to staff, but there are still plenty of companies out there that have not shared their stories, and are actually offering some really unique incentives.
We really do want to hear from you this year.
If you are proud of your company and what it stands for, then you need to shout it from the rooftops and show potential employees of the future what they could be in line for if they decide to join your workforce.
To find out more and read about the Best Company to Work For criteria, and to submit an entry, please click here.
After a very challenging year, we can finally reveal the shortlisted entries for this year's Channel Awards
On the same day we unveil the shortlist, CRN is delighted to officially reveal that the 2020 Channel Awards will be the first to be broadcast live on a digital platform
In this exclusive video hear from some of our judges on what they look for in an entry and also what to avoid
Entries close on the evening of Monday 10 August
Below is a list of all our winners and Judges' Commended winners that we have announced over the last three days.
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