SMA 2023 - General Criteria

clock • 3 min read
SMA 2023 - General Criteria

Useful information to help you craft your entry for the General Categories of the 2023 SMAs

 

Best Channel Marketing/PR Agency

Criteria

Who can enter? This category is open to all firms that class themselves as independent channel marketing agencies. This can be specific marketing teams, or specialist channel marketing/PR firms. Any projects/successes discussed in the entry must have taken place between Jan 2022 to Jan 2023. Images and screenshots can be included in this entry to illustrate points.

  • Please illustrate your size, set up and no. of channel customers
  • Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)
  • What do you think makes you stand out from the other agencies out there and why you should win this award?
  • Have you run any quirky or viral campaigns to help your channel customers achieve success? If so please explain
  • Can you provide stats and figures to prove the success of the campaign?
  • REQUIREMENT: Please provide a testimonial/testimonials from  channel-relevant partners within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less.  Videos longer than five minutes will not be viewed in full by the judges.

 

Best Sales/Marketing Recruitment Specialist

Criteria

Who can enter? Any firm that is defined as a recruitment specialist and works specifically with the UK channel. This can be a channel-focused division of a larger recruitment company, or a dedicated channel recruitment firm.  Any projects/successes discussed in the entry must have taken place between Jan 2022 to Jan 2023.

  • The skills gap is the number one problem many tech firms are facing. Describe how your company is helping the channel plug that gap and which areas you are concentrating on - ie sales/marketing, vertical sectors or across the board.
  • Tell us about your company, its people and how long you have worked within the channel.  Give the judges an idea of how your staff work with the channel - what is your company ethos and character? Who are your star employees and how do you motivate them? Where do you recruit your people from?
  • How do you go about attracting new blood to the channel given that the industry is so short on skills? Do you organise or participate in any particular initiatives/recruitment events to attract people from outside the industry? 
  • Are you doing anything in particular to encourage a more diverse range of sales and marketing job applicants?
  • What have been the biggest challenges of running a channel recruitment firm?
  • REQUIREMENT: A testimonial from a channel company - this can be a reseller or distributor, or from a channel team at a technology vendor. 

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

You may also like
SMA 2023 shortlist - out TODAY!

Enterprise

See who has made the final cut and who will be going through to the next round of judging

clock 17 April 2023 • 2 min read
SMA Deadline - ONE DAY LEFT!

Enterprise

Time is ticking to get those entries submitted

clock 30 March 2023 • 1 min read
Winning an SMA really can make a difference

Enterprise

With just over two weeks to go until the 2023 Sales and Marketing Awards deadline, CRN caught up with a few of last year’s winners who share what lifting a trophy has meant to them

clock 16 March 2023 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Enterprise

Channel Awards 2024 - Categories

Channel Awards 2024 - Categories

Have a quick look at the categories for the 2024 Channel Awards - there are many new and renamed ones.

CRN Staff
clock 10 April 2024 • 1 min read
Building a better future for the channel: Tech Channel Ambassadors officially goes live to tackle growing skills gap

Building a better future for the channel: Tech Channel Ambassadors officially goes live to tackle growing skills gap

The new not-for-profit company aims to fill 100,000 IT jobs

clock 08 April 2024 • 3 min read
What makes a 'winning' SMA entry?

What makes a 'winning' SMA entry?

With less than three weeks to go until the SMA entry deadline, how can you ensure your entry will make the shortlist and go on to be a potential winner?

Sara Yirrell
clock 11 March 2024 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read