INDICATORS - Desktop market
Context examines the top five vendors in the corporate desktop market in
four European countries
UK
VENDOR FEB 98 MAR APR MAY JUN JUL
Compaq 44.0 46.6 42.5 42.3 43.2 47.2
IBM 21.0 15.6 29.9 22.7 19.8 21.4
Hewlett Packard 11.0 8.5 11.4 13.6 19.8 17.4
Digital 2.6 2.8 2.8 4.9 4.6 2.8
Fujitsu 3.0 7.7 2.7 4.1 5.2 2.4
Other 18.5 18.8 10.8 12.5 7.3 8.8
(C) CONTEXT RetailWatch 1998
Toshiba still dominates in the notebook market but is losing market share
to IBM and Compaq. IBM's recently launched Thinkpad 600 range has become a
bestseller, helping the vendor to a 30 per cent market share by the end of
July.
Compaq is still increasing its market share in the desktop market,
reaching 47 per cent in July with its Deskpro EN range. Hewlett Packard is
gaining ground on IBM for the second place spot.
FRANCE
VENDOR FEB 98 MAR APR MAY JUN JUL
Compaq 21.4 25.2 25.5 26.7 30.8 27.3
Hewlett Packard 28.8 28.9 24.7 28.2 28.8 23.5
IBM 15.0 15.5 15.8 18.4 17.6 22.4
ZDS 10.7 7.8 11.4 10.7 12.7 11.8
Siemens Nixdorf 13.2 12.3 12.8 3.8 2.8 5.8
Other 10.8 10.2 9.9 12.1 7.2 9.2
(C) CONTEXT RetailWatch 1998
Toshiba's strategy of replacing the Satellite 200 notebook with the
Satellite 300 proved successful as its market share reached more than 50
per cent in July.
There is fierce competition for the top three positions in the desktop
market. Compaq and IBM are gaining market share at the expense of Hewlett
Packard, which has dropped five per cent since February. By the end of
July, Compaq leads this sector, leaving Hewlett Packard and IBM to fight
for second position.
ITALY
VENDOR FEB 98 MAR APR MAY JUN JUL
Hewlett Packard 20.4 30.5 33.1 25.9 28.3 23.3
Compaq 28.6 35.3 36.2 24.4 20.2 16.4
IBM 23.9 18.9 19.6 21.4 18.4 15.8
Digital 3.3 1.7 1.6 0.5 1.8 0.3
Other 23.9 13.6 9.6 27.9 31.2 44.2
(C) CONTEXT RetailWatch 1998
As in France, a growing reliance on top-tier vendors can be seen, with
Toshiba, Compaq and IBM showing an increase in market share. Toshiba has
more than half of the corporate reseller market share, followed by Compaq
with almost a quarter.
Hewlett Packard, Compaq and IBM compete closely in the desktop market. In
July, Hewlett Packard took pole position with its Vectra VE and VL ranges.
NETHERLANDS
VENDOR FEB 98 MAR APR MAY JUN JUL
Compaq 37.9 40.3 49.5 49.1 53.1 47.5
Hewlett Packard 23.2 13.3 16.5 17.7 12.4 19.0
IBM 19.4 20.7 19.7 21.1 20.7 19.0
Digital 5.3 7.3 4.2 3.7 3.2 4.1
Toshiba 0.6 0.3 0.2 0.2 1.0 0.8
Other 13.7 18.1 9.8 8.2 9.6 9.7
(C) CONTEXT RetailWatch 1998
Compaq is rapidly gaining market share in the Netherlands' corporate
channel with the Armada 1500 range. Toshiba is still leading this sector,
but losing market share. IBM is maintaining its position but has not
managed to make a real impact.
Compaq is the clear leader in the desktop sector. Its Deskpro EP and EN
ranges have become bestselling PCs. Hewlett Packard and IBM are competing
for second place.