Indicators - Total vendor market share

Context examines the total market share of Compaq, Hewlett Packard and IBM from May to October 1998 in the desktop PC sector

 UK
 MARKET SHARE (%)                 MAY-OCT
 COMPAQ                             44.05
 IBM                                14.95
 HP                                 13.50
 OTHER                              27.50
 (C) CONTEXT SalesWatch 1999

Compaq steadily grew during the May-October period 1998. Overall, its market share increased by about seven per cent, due to the success of the DeskPro series. As in Germany, IBM continues to hold on to second place in spite of a dip in market share during August. Hewlett Packard, on the other hand, saw a four per cent growth in market share for this sector over the summer.

 GERMANY
 MARKET SHARE (%)                 MAY-OCT
 COMPAQ                             26.98
 IBM                                12.66
 HP                                 10.70
 OTHER                              49.66
 (C) CONTEXT SalesWatch 1999

Compaq continues to hold the greatest percentage of market share for a brand name vendor in the German business desktop sector. It holds a 14 per cent lead over its nearest competitor, IBM. The strong influence of local players, such as Vobis and MaxData, accounts for almost 50 per cent of the market share which is held by 'Other' vendors. During the summer months, IBM suffered a slight dip in market share of two per cent. Its overall market share stands at nearly 13 per cent.

 FRANCE
 MARKET SHARE (%)                 MAY-OCT
 COMPAQ                             27.10
 IBM                                19.32
 HP                                 16.02
 OTHER                              37.55
 (C) CONTEXT SalesWatch 1999

Compaq's market share in the French business sector grew about six per cent during the period May-October 1998, at the expense of other vendors. Both IBM and HP lost approximately four per cent of desktop market share each during the same period. HP saw increased market share in the autumn.

 NETHERLANDS
 MARKET SHARE (%)                 MAY-OCT
 COMPAQ                             51.93
 IBM                                15.13
 HP                                 14.77
 OTHER                              18.17
 (C) CONTEXT SalesWatch 1999

Compaq is the clear leader in the Netherlands with more than 50 per cent of market share in the desktop business sector. This is in spite of losing almost 10 per cent of market share between July and August. The 'Other' category, which includes Toshiba, witnessed a marked increase of almost eight per cent of market share during August. HP's market share remains steady at 15 per cent. As in France, it holds second place in this sector.