INDICATORS - Printer - street price

 COLOUR PAGE PRINTER
 COUNTRY                   ECU
 France                  4,954
 Germany                 4,777
 UK                      5,695
 Colour page printers are still considered high end, and most models are
 comparable throughout Europe. As a result, product differentiation is
 minimal.
 These printers are cheapest in Germany at Ecu 4,777 and dearest in the UK
 at Ecu 5,695 - a 19 per cent difference.
 
 COLOUR INKJET
 COUNTRY                   ECU
 France                    252
 Germany                   202
 UK                        265
 The prices of colour inkjets in France, Germany and the UK are within Ecu
 63 of one another. They are cheapest in Germany at Ecu 202, and dearest in
 the UK, while in France - even with a VAT of 20.6 per cent - they are
 still five per cent cheaper than the UK.
 
 MONO PAGE PRINTER
 COUNTRY               AVERAGE
 France                    830
 Germany                   655
 UK                      1,069
 The price variation of mono page printers in France, Germany and the UK is
 quite dramatic. In Germany, they sell for Ecu 655, France Ecu 830 and the
 UK Ecu 1,069. These machines can be equipped with network cards, extra
 Ram, extra trays - all of which affect price - while cheaper models appeal
 to the SoHo market.
 Market research firm Context looks at street price variations of PCs and
 printers in France, Germany and the UK. All prices include local VAT and
 have been converted into Ecu.