INDICATORS - Chips - shelf space
This week's Context tracks the evolution of retail shelf space, according to chip brand, from November 1997 to April.
Shelf space values are calculated as a percentage of the total shelfrding to chip brand, from November 1997 to April. space occupied by chip brands.
Please note that the percentages in the Total row have been rounded to 100. The Other column includes all chips whose percentage of shelf space was not significant. This can vary from one country to another.
UK
SHELF SPACE NOV 97 DEC 97 JAN FEB MAR APR
603 3.52 5.03 3.77 2.80 1.62 0.7
6x86 1.76 1.68 2.64 1.75 0.65 -
AMD-K6 - - - 9.09 12.34 15.38
Pentium 3.52 2.79 1.89 1.05 0.65 0.7
Pentium II 12.32 15.08 15.85 29.37 35.71 39.86
Pentium MMX 76.76 73.74 71.7 53.5 48.38 42.66
Other 2 2 4 3 - 1
Total 100 100 100 100 100 100
CHIP TOTAL
603 2.94
6x86 1.5
AMD-K6 5.87
Pentium 1.77
Pentium II 24.23
Pentium MMX 61.64
Other 2
Total 100
Pentium II gradually replaced the Pentium MMX, growing from 12 per cent in November to almost 40 per cent in April.
AMD-K6 shelf space grew rapidly, especially since its introduction in Compaq's and IBM's new ranges.
Germany
SHELF SPACE NOV 97 DEC 97 JAN FEB MAR APR
6x86 4.17 4.4 3.77 2.61 3.36 2.54
AMD-K6 7.64 8.79 6.92 7.84 8.05 11.86
Multimedia GX 5.56 3.3 4.4 5.23 2.01 0.85
Pentium 15.28 13.19 6.92 3.92 2.01 0.85
Pentium II 15.97 13.19 21.38 34.64 46.31 43.22
Pentium MMX 47.92 51.65 55.35 44.44 36.91 39.83
Other 3 5 1 1 1 1
Total 100 100 100 100 100 100
CHIP TOTAL
6x86 3.44
AMD-K6 8.35
Multimedia GX 3.69
Pentium 6.76
Pentium II 29.73
Pentium MMX 45.95
Other 1
Total 100
Pentium II processors outnumbered Pentium MMX by March.
AMD-K6 processors also increased their presence from almost seven per cent in January to 11 per cent in April.
Cyrix maintained its presence with its 6x86 chip.
France
SHELF SPACE NOV 97 DEC 97 JAN FEB MAR APR
603 5.55 4.89 5.05 5.27 3.16 3.07
AMD-K6 3.36 4.28 5.05 7.27 9.65 14.42
Multimedia GX 3.87 3.36 2.79 2.18 0.67 0.31
Pentium 14.29 9.17 8.89 5.64 3.83 1.84
Pentium II 4.37 8.26 12.02 20.55 21.8 26.38
Pentium MMX 64.03 66.06 62.02 53.82 56.07 51.53
Other 4 4 4 6 4 3
Total 100 100 100 100 100 100
CHIP TOTAL
603 4.57
AMD-K6 7
Multimedia GX 2.25
Pentium 7.6
Pentium II 15.2
Pentium MMX 59
Other 4
Total 100
Pentium MMX accounted for more than half of retail shelf space.
Pentium II chips increased their presence in terms of percentage of shelf space, reaching more than 25 per cent in April.
The Classic Pentium came to the end of its lifecycle with less than two per cent by the end of April.
AMD-K6 chips reached 14 per cent of shelf space in April.
Netherlands
SHELF SPACE NOV 97 DEC 97 JAN FEB MAR APR
603 0.81 - 1.11 2.31 2.58 2.32
604 - - 0.28 0.87 0.94 0.77
G3/750 - - - 0.58 1.41 1.54
AMD-K6 9.7 2.69 2.78 5.2 9.39 10.42
Multimedia GX 3.23 4.3 4.17 4.05 1.41 0.39
Pentium 10.51 9.14 7.5 6.36 3.76 3.86
Pentium II 6.47 13.98 19.72 29.77 33.33 39.38
Pentium MMX 68.73 69.89 63.61 50.58 47.18 41.31
Other 1 - 1 - - -
Total 100 100 100 100 100 100
CHIP TOTAL
603 1.64
604 0.51
G3/750 0.62
AMD-K6 6.98
Multimedia GX 2.87
Pentium 6.72
Pentium II 24.02
Pentium MMX 55
Other -
Total 100
Pentium II accounted for only 41 per cent of shelf space in April.
AMD-K6 chips maintained a stable position during the past six months.
With the exception of the Motorola 603 chip, other chips faded out quickly.