Spotlight on distribution: Supply and demand

Sam Trendall
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The second question in our Spotlight on Distribution campaign is centred on the relevance of distributors. Sam Trendall examines if they have a future

Whatever product you wish to sell or procure, it is a well-worn axiom that to cut out the middle-man is invariably a good thing. But can the same mantra be applied to the channel? The second que...

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