Indicators - PC market share
Context looks at the sector split of desktop PCs, notebook PCs and servers in the corporate reseller market in four European countries.
PC market share
Context looks at the sector split of desktop PCs, notebook PCs and servers in the corporate reseller market in four European countries.
UK
MARKET SHARE (%) APR MAY JUN JUL AUG SEP
DESKTOP PCs 67.51 69.42 67.49 68.47 68.3 67.95
NOTEBOOK PCs 21.51 19.8 23.1 20.64 21.74 21.35
SERVER 4.74 5.83 5.11 4.13 3.82 4.71
OTHER 6.24 4.95 4.3 6.76 6.14 5.99
(C) CONTEXT SalesWatch 1998
Germany
MARKET SHARE (%) APR MAY JUN JUL AUG SEP
DESKTOP PCs 69.36 66.11 69.51 68.4 66.76 71.21
NOTEBOOK PCs 20.76 27.11 20.58 23.31 23.33 17.97
SERVER 4.53 4.03 4.73 4.14 4.58 6.57
OTHER 5.32 2.75 5.21 4.15 5.33 4.26
(C) CONTEXT SalesWatch 1998
France
MARKET SHARE (%) APR MAY JUN JUL AUG SEP
DESKTOP PCs 78.10 79.64 77.97 80.40 74.52 76.32
NOTEBOOK PCs 16.92 15.55 17.26 14.8 14.52 17.89
SERVER 4.04 3.55 2.85 3.45 9.52 3.98
OTHER 0.94 1.27 1.93 1.34 1.44 1.60
(C) CONTEXT SalesWatch 1998
Netherlands
MARKET SHARE (%) APR MAY JUN JUL AUG SEP
DESKTOP PCs 75.34 72.09 71.65 71.41 71.52 66.96
NOTEBOOK PCs 19.81 23.40 21.59 23.45 23.68 25.79
SERVER 3.25 2.91 3.76 3.78 3.40 3.80
OTHER 1.60 1.59 3.00 1.36 1.40 3.45
(C) CONTEXT SalesWatch 1998
Total PC market share
Context examines the total market share of desktop PCs, notebooks and servers from April to September in the UK, Germany, France and the Netherlands
UK
MARKET SHARE (%) APR-SEP
DESKTOP PCs 68.17
NOTeBOOK 21.35
SERVER 4.66
OTHER 5.82
(C) CONTEXT SalesWatch 1998
The division of the UK market according to product sector is fairly
stable, with desktop PCs having the largest percentage of market share
over notebooks and servers. But compared to France, the Netherlands and
Germany, the overall UK corporate desktop sector holds the smallest
percentage of market share.
Notebooks, meanwhile, account for one-fifth of the market among corporate
resellers.
Germany
MARKET SHARE (%) APR-SEP
DESKTOP PCs 68.65
NOTEBOOK 22.05
SERVER 4.79
OTHER 4.51
(C) CONTEXT SalesWatch 1998
The reseller market in Germany is divided in a similar way to the UK, with
desktop PCs holding 68 per cent market share overall. However, in
September, the desktop PC sector increased to more than 70 per cent, while
the notebook sector lost market share.
The server sector is larger in Germany than the other three countries.
It accounts for almost five per cent of resellers.
France
MARKET SHARE (%) APR-SEP
DESKTOP PCs 77.95
NOTEBOOK 16.20
SERVER 4.40
OTHER 1.46
(C) CONTEXT SalesWatch 1998
The desktop sector is still very strong in France, although market share
appears to be dropping slightly. Desktop PCs account for more than
three-quarters of PC products in resellers, a figure greater than all the
other countries analysed.
The notebook sector holds a consistent 16 per cent of market share. The
sharp 10 per cent rise during August was due to Hewlett Packard shipping
more than 3,000 units of the LCII model at a special price.
Netherlands
MARKET SHARE (%) APR-SEP
DESKTOP PCs 45.4
NOTEBOOK 44.5
SERVER 2.3
OTHER 1.9
(C) CONTEXT SalesWatch 1998
The notebook sector is growing in the Netherlands. Market share among
resellers increased six per cent during the April-to-September period and
now stands at more than 25 per cent.
The desktop PC is losing market share to the notebook sector. It dropped
from three-quarters to two-thirds of market share during the six-month
period.