INDICATORS - Notebook market share

Context looks at the notebook market share of Toshiba, Compaq and IBM in the business sector from May to October 1998.

xt looks at the notebook market share of Toshiba, Compaq and IBM in the business sector from May to October 1998.
 UK
 MARKET SHARE (%)
                 MAY        JUN        JUL       AUG       SEP        OCT
 TOSHIBA       55.65      55.23      48.34     41.42     40.51      38.20
 IBM           15.38      15.55      17.57     21.65     23.69      25.16
 COMPAQ        11.53       9.27      14.01     16.68     13.31      14.30
 OTHER         17.45      19.95      20.09     20.26     22.48      22.34
 (C) CONTEXT SalesWatch 1999
 
 
 Germany
 MARKET SHARE (%)
                 MAY        JUN        JUL       AUG       SEP        OCT
 TOSHIBA       22.63      25.90      24.25     24.14     28.78      31.98
 IBM           13.08      11.47      15.09     20.95     11.51      11.24
 COMPAQ         9.87      14.83      14.28     16.00     17.41      17.37
 OTHER         54.42      47.80      46.37     38.91     42.31      39.41
 (C) CONTEXT SalesWatch 1999
 
 
 France
 MARKET SHARE (%)
                 MAY        JUN        JUL       AUG       SEP        OCT
 TOSHIBA       53.81      51.75      55.68     47.78     48.30      54.95
 IBM            9.01      11.32       9.96     12.93     13.14      10.06
 COMPAQ        17.82      18.22      15.52     16.49     18.51      17.28
 OTHER         19.35      18.71      18.84     22.81     20.05      17.71
 (C) CONTEXT SalesWatch 1999
 
 
 Netherlands
 MARKET SHARE (%)
                 MAY        JUN        JUL       AUG       SEP        OCT
 TOSHIBA       47.56      45.17      54.13     51.31     62.40      53.87
 IBM            4.35       5.84       4.29      4.48      2.89       2.73
 COMPAQ        34.83      33.95      29.51     27.80     17.02      27.49
 OTHER         13.26      15.04      12.07     16.41     17.69      15.91

Total notebook market share

Context examines the total notebook market share of Toshiba, Compaq and IBM for the period May to October 1998 in the business sector

 UK
 MARKET SHARE (%)     MAY-OCT
 TOSHIBA                46.60
 IBM                    19.76
 COMPAQ                 13.16
 OTHER                  20.45
 (C) CONTEXT SalesWatch 1999

Contrary to market movement in France, Germany and Netherlands, Toshiba has lost a considerable portion of UK share. However, it is still the market leader.

IBM witnessed 60 per cent growth during the May-October period of 1998, due to aggressive price cutting of up to one-third on its notebook models in August. Market share increased from 15 to 25 per cent in four months.

Compaq's notebook share of the UK business sector also grew during the latter half of 1998. Its market share averages at 13 per cent.

 Germany
 MARKET SHARE (%)     MAY-OCT
 TOSHIBA                26.12
 IBM                    13.70
 COMPAQ                 14.70
 OTHER                  45.47
 (C) CONTEXT SalesWatch 1999

Toshiba continues to hold the greatest market share in Germany for notebooks. The company witnessed almost 10 per cent growth between May and October.

Compaq's share of the business notebook sector also grew considerably, from 10 to nearly 18 per cent during the same period. Together with Toshiba's growth, this has had a negative impact on the market share of 'Other' brands.

IBM's sudden increase in market share was due to enhancements to all the ThinkPad families during the months of July and August.

 France
 MARKET SHARE (%)     MAY-OCT
 TOSHIBA                52.28
 IBM                    10.99
 COMPAQ                 17.38
 OTHER                  19.35

Toshiba dominates the French notebook market for the business sector.

It holds just over half of the market share.

Price reductions on Hewlett Packard's OmniBook - accounted for by the four per cent increase in market share in the 'Other' category - was partly responsible for Toshiba's drop in market share during August and September.

Compared to UK, Germany and Netherlands, the French notebook market was quite stable during the May to October period.

 Netherlands
 MARKET SHARE (%)     MAY-OCT
 TOSHIBA                53.07
 IBM                     3.99
 COMPAQ                 27.69
 OTHER                  15.25

As in France, Toshiba is the clear leader in the Netherlands with more than 50 per cent of market share in the notebook business sector.

The noticeable September leap of 11 to 62 per cent was due to channel stock clearance on the end-of-life Satellite Pro 400 model.

Compaq, meanwhile, lost about seven per cent of its market share during the May to October period of 1998.

Acer, which witnessed strong growth in the Netherlands during the six-month period, accounts for more than half of the 'Other' category.