Customers Vs the channel

What is it that CIOs/MDs/CEOs actually want from their IT suppliers? What technology is top of their wishlists for the future? Find out at an exclusive CRN event in September.

Being a top channel executive can be a frustrating job, with vendor conferences, endless meetings and marketing materials constantly demanding their attention.

At the same time they have to run their businesses efficiently, keep their customers and staff happy, and stay on top of all the latest technology developments to ensure they remain ahead of the competition.

It is understandable that this demographic is constantly short on time and under a lot of pressure from all sides. Sometimes, in order to run a successful business, it is necessary to take some time out the office and learn from the competition.

But where can they take a step back from the daily grind and go to not only network with their peers with no agenda or vendor pitches, but actually hear from the customers themselves about what they need from IT suppliers and the technologies they consider to be vital for their businesses?

The answer is CRN's European Channel Leadership Forum (ECLF) event, taking place September 5 and 6 at the Mondrian in central London. This bespoke event has been crafted with the busy channel exec in mind after detailed research and conversations with the very people it is aimed at. You.

Last year's inaugural event was hailed as a huge success, but this year it is even bigger and better, starting off with a gala dinner on 5 September, with a keynote from rugby legend Will Carling. After an evening of networking and an overnight stay, the jam-packed conference itself starts.

During the day, not only will you hear the results of in-depth research that explains the changing face of IT decision making, but you will hear from Justin King, the former CEO of Sainsbury's, on how technology helped to transform the business, plus an exclusive CIO panel debate on what technology is on customers' minds and the role the channel plays.

Inbetween all that, execs from CRN's Top VARs list will be sharing their thoughts and looking ahead at what the future holds, including Insight's senior vice president Emma de Sousa and Softcat's new CEO Graeme Watt. Andy Gass, Tech Data's UK and Ireland boss will also be talking about the transformation happening in distribution right now.

Some of Europe's leading channel executives will also be speaking about their experiences, plus a panel of leading VAR bosses will be discussing the future of the channel and the impact Brexit could have on the industry.

All of this (and more) will be totally free of charge to those who qualify. All we ask in return is your guaranteed presence on the two days.

This event is open to senior level VAR/MSP management only, and all applicants will have to go through an approval process. Distributors and vendors are not the target audience, so please bear that in mind.

To register interest and find out more, please click here.