The price is...right?

I was recently lucky enough to blag my way into the swanky launch of a swanky new service from a well-known vendor.

The assembled troop of industry opinion makers (and yours truly) were wowed with big words and flashy stats, before being pumped full of wine and overly salty canapés. The whole thing left me overcome with emotion, and more than ready to sign on the dotted line, right then and there.

But just then someone raised an important question, that had hitherto gone unasked: what does it cost?

"We can't tell you," said the vendor.

They assured us they might share it with a handful of potential customers. So long as they swore on their dog's life they wouldn't tell anyone.

As a businessman, this was a new one on me, but I've started to wonder whether this novel approach could work with Dodgi's customers, so I've put an ad in the local paper:
"Come to Dodgi for brand-name IT and top-notch customer service. This week only: market-leading routers available for only £you-don't-need-to-know."