For the Cow(e)s
This week during an interview I had with a highly respected channel journalist about our go-to-market strategy (pile 'em high, sell 'em quick and don't ask too many questions about which lorry they fell off the back of), talk turned to a recent Dodgi contract win involving annual sailing event Cowes Week.
I asked the "Mensa-accredited" reporter if such a story would be worthy of a spot in the pages of his weekly comic only to be told his editor was unlikely to include a story about a rival publishing house and its farming-related periodicals.