Score blimey
Speaking of ill-advised sales techniques, soft drinks giant PepsiCo ate a rather large slice of humble pie recently after removing a misjudged iPhone app launched to hawk its Amp energy drink.
Amp Up Before You Score offered men advice to help woo 24 kinds of women. Charming stereotypes included 'treehugger', 'foreign exchange student' and the doe-eyed, mascara-streaked 'rebound girl'. Suggested chat-up gambits included referencing the Greek alphabet and questioning the intimate grooming habits of the Mona Lisa. Lovely.
I wondered what kind of sniggering, socially inept spanner this stuff was aimed at. Then I found out my entire sales desk is testing it out on Romford High Street this Friday. Good luck fellas.