Potential Rows
Whether or not to appoint a PR firm is a crucial choice facing any growing channel firm. But, for one hapless vendor that recently made the leap, it turned out to be a grave error.
Upon meeting his new PR representative, he pocketed her business card and, later that day, dumped it in his bedside drawer. That evening, he was startled by the sound of his wife shrieking as she performed her monthly spring clean.
The distraught woman had, to her evident horror, found a card displaying a soft-focus photo of a blonde, 20-something lovely, accompanied by her telephone number.
Needless to say, his explanation that 'Hotwire' was a PR company, not a cathouse, was rejected and the poor chap is now sleeping in the spare room.