Apple bites

I was very pleased to get a reaction to my editorial this week from Apple.

I don't think they are very happy with me - but I'm hoping that as a result of the brief email exchange we had - I can get some facetime with Apple on its channel activities.

I was told that becuase we are 'trade press' Apple's PR does not normally deal with us - but I'm hoping they will make an exception in my case.

After all, Apple does value its channel partners, doesn't it?