Leveraging those synergies

As journalists we are always amused by how many companies 'leverage synergies' during the course of the day, but I have heard a new one today - 'maximising the leverage'.

It is a phrase I am definitely taking to heart now and it will be a frequently asked question among the CRN team.

"Have you maximised your leverage yet?"
"Don't go to lunch until you have fully maximised your leverage."
"Can you help me maximise my leverage?"

I could go on forever, but I had better stop.

However I am very tempted to get some T-shirts printed with my new favourite saying on them. After all, anyone who values their customer-facing synergies, would not be seen without one.