Exclusive: Read all about it

The word exclusive is an interesting concept in today's world of online news.
In the good old days of print, exclusive literally did mean you had the exclusive on the news for at least a whole day or sometimes even a week, but now you are lucky to hold onto the news for a minute with the amount of online coverage a good story receives on the world wide web.
This is a debate we have been mulling over at CRN - if two news organisations post the same story up at the same time, but one goes live literally a minute before the other - who really can claim they have an exclusive?
The answer in my opinion is neither.