Friends Re-reunited
Friends Reunited has relaunched! For some reason. Dave gives you the lowdown.
Ah, what a golden age is this. Phil Neville's clumsiness has just knocked England out of the Euros, this hot new Big Brother show is taking the airwaves by storm, Friends Reunited has just invented something called "social networking" and is riding the dot com bubble all the way to the top, and Craig David can meet a girl on Monday, take her for a drink on Tuesday and...well, you can guess the rest.
Oh, wait. Silly me. That was 12 years ago. Apart from the Friends Reunited bit, which has just relaunched. For some reason.
After racking up 20 billion UK users in its first five years, ITV paid a squillion-gazillion pounds for the site, before being forced to sell it on for 65p after four years of diminishing returns. Roughly speaking.
So far as anyone knows, nothing much has happened for the past few years, but now the site is back as a "memories" and "scrapbooking" service. WHOAAAAA!!!
Users can augment their own photos and stories with copyrighted archive content. But I'm not sure the site needed an overhaul. Perhaps just a new name would've done it.
How about: "People Who Would Never Have Urinated On You If You Were On Fire But Now It's 20 Years Later And Their Lives Aren't Working Out Have Decided We Were Friends All Along And Let's Have A Laugh About The Old Times (No, Let's Not - I Haven't Forgotten What You Used To Call Me, So Screw You, Tom Drake, Screw You) Reunited. Or something.