Has the Facebook bubble burst already?

With billions wiped off its value since it floated in May, what will Facebook do next?

For the first time since THAT big float, Facebook insiders were allowed to sell shares for the first time this week, eroding the company's face (pardon the pun) value by a further $2.8bn.

This means in total almost $40bn has been wiped off the value of Facebook since it went public.

I wonder if those companies that pumped all that cash into Facebook before its floatation are still relishing their move? I very much doubt it.

I use Facebook for personal use, friends are genuine friends and I'll admit to becoming slightly addicted to the app when I first had my iPhone, this addiction has since reduced a fair bit.

When I go online using my PC, I pay no attention to the ads at all and luckily there are no ads on the iPhone yet which is a real bonus, although I'm sure that will change.

As a user, I wonder what the company will do next to ensure it keeps adding value to its investors and ensuring they see it as a worthwhile investment.

We all know that adding value is the only way to survive in this tough business environment.

It already has most of the population in its grasp and its data records are an advertiser's dream, but if it starts using this data too much without getting permission from the users, it risks a huge outcry and them switching off in droves. (mind you, the data is still there)

My biggest gripe as a mobile user are the constant updates and changes to the format which I neither want nor need, but considering it is a free service, I don't really have much to complain about.

And there is the other problem - because it was free to start with, I can't see people paying to use Facebook in the future, I certainly wouldn't, so that is another revenue stream closed off.

I'm sure a company as innovative as Facebook will come up with something, in fact that something is probably just around the corner.

It will certainly be interesting to watch their next move.