How to produce a stand-out entry for the 2022 Sales and Marketing Awards

clock • 3 min read
How to produce a stand-out entry for the 2022 Sales and Marketing Awards

Long-term SMA judge Sara Yirrell shares some sage advice for all those considering their 2022 SMA entries

One of the most common questions we as judges are asked is ‘What can we do to make sure our entry stands a good chance of winning?'

It really is much simpler than most people think. The key is to read the criteria carefully and put yourself in the position of the judges. 

For every award there is a detailed set of criteria that really focuses on what the judges are looking for - ranging from key stats and figures, to a strong testimonial. The entries must also focus on the UK market.

CRN's judges are looking for entries that really stand out - not just because they are a fancy PDF, but because the content is relevant, personal and they can tell that the company has put time and effort into painting their business and teams in the best possible light.  

We can spot entries that have been hastily thrown together using just cut and paste corporate copy - these will never make it through to the shortlist, so it is just a waste of time. It is mainly vendors who are guilty of that, so vendors, please don't do it!

Many include humour in their entries, which not only makes the judges laugh, but shows a company that is a fun and pleasant place to work, reflected in testimonials from staff that prove they are enjoying their job. And the saying happy staff make happy customers is definitely a real thing.

Another popular style of entry is a video - the judges are real fans of these because it is a break from reading reams of text. However, please do stick to the five-minute video length because the judges will not watch anything over five minutes and it would be a shame for any hard work to go to waste. Again, humour, personality and getting your teams involved is always a good move. But don't forget stats and testimonials - these really are crucial.

If you don't have the time or budget for PDF or video entries, do not be put off. All we ask as judges is that you space the entry out well (please don't cut and paste blocks of text) and remember to make it an enjoyable as well as informative read with plenty of stats and testimonials. Content really is everything.

By following the above advice, there is no reason at all why your entry won't make the shortlist and you will be making our job as judges, even more difficult. We really love it when a category prompts long and loud debate about who should win.

Every entry stands the same chance, every year the slate is wiped clean. Make this your year to shine!

For more handy hints and tips, please do read our Top Tips and FAQs articles - they are all geared up to help.

So, in summary, read the criteria, make it personal, explain to the judges what your company is all about, back everything up with stats and testimonials and get your teams involved. And if possible, don't leave it until the last minute - give yourself plenty of time to ensure you are happy with it. 

The deadline for entries is Friday 1 April and the awards themselves will take part on Thursday 7 July at the Hilton London Bankside.

To submit your entry, please click here

We look forward to celebrating sales and marketing success with you all on the night!

More on Vendor

Xerox CEO John Visentin passes away after 'ongoing illness'

Xerox CEO John Visentin passes away after 'ongoing illness'

Visentin has died after complications from an ongoing illness

Nima Green
clock 01 July 2022 • 1 min read
The Channel Company acquires Incisive Media's Technology properties including CRN UK and Computing titles

The Channel Company acquires Incisive Media's Technology properties including CRN UK and Computing titles

With the strategic acquisition, The Channel Company will increase its EMEA footprint, expand CRN as a global brand, and leverage Computing media and events as part of an effort to create a worldwide IT end user community

CRN staff
clock 01 July 2022 • 5 min read
Private cloud offering among a number of new GreenLake services launched by HPE

Private cloud offering among a number of new GreenLake services launched by HPE

Vendor launches new cloud services after introducing new partner programme

Josh Budd
clock 30 June 2022 • 2 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

Dan Bennett
clock 08 March 2022 • 3 min read