Welcome to CRN's Born in the Cloud hub.
Cloud technology is here to stay. What once might have been dismissed as a passing craze or a fad has proved its worth and, according to IDC, now accounts for a third of IT spending worldwide.
While vendors have been talking up their cloud credentials for years now, some of their channel partners have struggled to turn their business models around towards the technology. Brand new subscription-centric commission structures, a cultural shift and the ever-widening skills gap are just some of the issues facing traditional resellers as they look to move to the cloud.
But one breed of reseller is immune to this strife, and that is the Born in the Cloud partner. This type of partner is widely defined as a company which derives all or most of its revenue from cloud services. Most partners of this type were established in the late noughties, and have only ever sold cloud, but others are older but have overhauled their business to become "Re-born in the cloud".
CRN's Born in the Cloud Series shines the spotlight on these companies for the first time, offering a unique insight into the secrets of their success. Featured partners discuss their history, what made them take the plunge into operating a cloud-only model, and what challenges they have faced in doing so.
Traditional resellers urged to buy or partner with Salesforce, Workday, Marketo or Netsuite partners who make their living selling to Lines of Business (LoB) executives