Microsoft WPC hub 2016
All the news from Microsoft's Worldwide Partner Conference in Toronto
Welcome to CRN's Microsoft Worldwide Partner Conference (WPC) hub.
Here you'll find all of the stories from this year's event, which is being held in Toronto.
Around 500 partner delegates from the UK are expected to attend the event, which is taking place from Sunday 10 July to Thursday 14 July.
Cloud, channel strategy and LinkedIn are just some of the key topics Microsoft UK partners told CRN they are keen to hear more about at the conference.
Reseller partners of all types are being encouraged to team up with one another to offer the customer exactly what they want. Hannah Breeze finds out more
Vendor also divulges that it spent $6m on UK partner tools and programmes last year, as well as $23m on marketing and $83m on advertising
President Brad Smith stressed the importance of putting social issues high on company agenda
Facebook unveiled as Office 365 customer and claims "Microsoft got cool again"
Microsoft channel chief Gavriella Schuster reveals the most common traits of top-performing partners
Cloud Solutions Providers who are authorised to sell Surface can take part in new buying model
New 'referral engine' will more intuitively connect customers with partners, Microsoft claims
Microsoft's global SMB boss claims Hololens opportunity is ripe for smaller customers and partners
Clare Barclay claims partners need to build out their own technology and become focused on specific verticals to thrive
Glenn Woollaghan takes over from predecessors Martin Gregory and Linda Rendleman in expanded role