• Home
  • Reseller
  • Distributor
  • Vendor
  • Finance and M&A
  • People moves
  • Cloud
  • Technology and trends
  • Diversity
  • Events
  • A-list
  • Top VARs
  • Top 250 VARs
  • Women in Channel
  • CRN Essential
  • Newsletters
  • Sign in
  • Events
    • Upcoming events
      event logo
      CRN On 14 May 2019

      Join us for this half-day conference to explore cybersecurity issues and more. Are you going to let a security breach ruin your company?

      • Date: 14 May 2019
      • London
      event logo
      Fight Night 2019

      Do you have what it takes to be a Fight Night warrior? Fight Night is back - for our 12th year - on 23 May 2019. 18 fearless channel contenders will once again immerse themselves into the brutal world of boxing to raise money for their chosen charities.

      • Date: 23 May 2019
      • The Brewery, 52 Chiswell Street, London EC1Y 4SD, London
      event logo
      CRN Conference MSP North

      Attend the 2019 Channel Conference MSP to hear real-life case studies from your peers and meet with leading industry vendors to find out about the latest technology to capitalise on.

      • Date: 26 Jun 2019
      • Venue to be announced shortly, Manchester
      event logo
      Sales & Marketing Awards 2019

      The CRN Sales & Marketing Awards recognise and reward the achievements of those individuals and teams that are responsible for making the UK IT channel truly great.

      • Date: 04 Jul 2019
      • To be announced soon..., London
      View all events
  • Whitepapers
    • Latest whitepapers
      CRN Report: Is the channel on track for a successful transition?

      In this exclusive research report we take a look at how vendors, distributors and VARs are adapting to the new world of subscription-based "as a service" delivery. We explore the new set of skills, processes and tools they will need in order to execute in a way that is not only efficient but also profitable for the long term. 

      Download
      How do MSPs really feel the channel will shape up by 2020?

       47 per cent of MSPs questioned in exclusive research by CRN, said they were planning for further organic growth in the year ahead, with 18 per cent keen to collaborate with peers over the next 12-24 months. Unsurprisingly, 39 per cent of those same respondents were also convinced Brexit would have the biggest impact on their plans for the coming year.

       

       

      Download
  • A-list
  • Top VARs
  • Top 250 VARs
  • Women in Channel
  • Sign in
  •  
    • Please contact your account administrator for more information on your access.

     
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • RSS
    • Twitter
    • LinkedIn
    • Newsletters
    • Facebook
    • Google+
    • YouTube
  • Register
  • CRN Essential
CRN
CRN
  • Home
  • Reseller
  • Distributor
  • Vendor
  • Finance and M&A
  • People moves
  • Cloud
  • Technology and trends
  • Diversity
 
  • Please contact your account administrator for more information on your access.

 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
CRN
  • Vendor

SMA 2018 - Vendor Categories

Below are the criteria for entering the vendor categories

Vendor
  • CRN Staff
  • 10 January 2018
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Google plus  
  • Send to  
0 Comments

Best Partner Programme

 

Related articles

  • Do you have the happiest workforce in the channel?
  • SMA Judges' Spotlight: Part Two: Avoiding a shortlist miss
  • SMA Judges' Spotlight: Part One: Creating a winning entry
  • Calling all management heroes

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify and obviously a channel programme that has been in place for more than a year. This can be a single or two-tier channel programme. The period covered for the awards is Jan 2017 to Jan 2018 so bear in mind when talking about additions/changes to programmes and the entry MUST be UK centric.

 

•       Briefly describe your partner programme - ie length of time in operation, how it works, size of partner base, how rebates work, how partners get involved, what it offers partners?

•        Do you have a partner portal?  If so can you give some details of the benefits it provides partners?

•        How user friendly is it? Why do partners want to work with you?

•        How much time/money do you invest in your partner programme each year? Why does it stand out from the competition?

•        How does it help your UK partners? Do they enjoy working with you? Why?

•        Please provide UK partner testimonials, this is key to a strong entry 

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid marketing speak and make the entry UK centric, using facts, figures and testimonials relevant to the UK market ONLY. PDF and even video entries are actively encouraged and remember to inject personality into your entry.

 

 

 

 

Best Partner Event

 

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify. The event mentioned can be a brand new event launched in the past year, or an existing regular annual event. It MUST be a CHANNEL focussed event and not one aimed at end users. It can be a UK based event or one abroad that you took UK partners to. But bear in mind the awards cover the period Jan 2017 to Jan 2018 when talking about events. Partner testimonials are welcome for submission as are pictures/videos of events.

 

•        Please describe the event inclusive of duration and size and why you are entering it for this award

•        Please reference any outstanding results in terms of attendance

•        What benefits did it offer your reseller/distribution partners?

•        What fun/social elements did the event have? Was it tweeted about? What sort of buzz did it create?

•        Why did partners attend?

•        What do they take away with them after the event? Have there been any significant business wins as a result?

•        What do you get out of it as the organiser?

•        Include testimonials from partners attending the event

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid marketing speak and make the entry UK channel relevant, using facts, figures and testimonials. PDF and video entries are encouraged, and remember to inject personality into your entry.

 

 

Best Company to Work For

 

Criteria

 

Who can enter?  Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify. The company must pride itself on being a great place to work both in terms of results/growth, staff/employee satisfaction/motivation, CSR and general company culture. The period covered by the awards runs from Jan 2017 to Jan 2018, so please bear in mind when talking about particular activities, trips or incentives offered to staff. Images can also be used if required.

 

  • How many staff do you employ in the UK? Where are they based?
  • Why is your company such a great place to work?
  • What do you think makes it stand out from your peers?
  • How does company culture help generate results?
  • Has your company used internal social media campaigns to generate a fun working environment?  How has this enhanced the staff morale?  Give examples.
  • How does your company empower staff to do their jobs better?  Give examples.
  • Can you give examples of CSR activities? ie Charity events etc
  • How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
  • Please provide testimonials from your staff

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and video entries are actively encouraged, and remember to inject as much personality as you like into your entry.  

 

 

Best Marketing Campaign

 

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify. The period covered by the awards runs from Jan 2017 to Jan 2018, so please bear in mind when writing entries and referring to particular campaigns.  

 

  • What was the campaign and when did it run? How did it work? Please describe the campaign itself and its title.
  • Why are you entering this particular campaign? Why does it stand out?
  • Were any distribution partners involved?
  • Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
  • How successful was the campaign - use facts and figures to back up claims.  How many resellers benefitted from the campaign?
  • Was there anything quirky or unusual about the campaign that really got it noticed?
  • Please provide customer (reseller) testimonials?

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF/multimedia entries are encouraged and remember to inject personality into your entry.

 

  

Best Partner Website

 

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify and a partner website that has been in operation for more than a year. Investment in the website must have taken place between Jan 2017 and Jan 2018 to qualify for entry.

 

  • Briefly describe the website and what its main functionalities are (pictures can be provided)
  • Why are you entering your website? Why do you think it should win this award?
  • How easy is it to navigate and for partners to find what they want? Have you listened to partner feedback on your website? If so, what?
  • What are the best features of the website from a partner perspective?
  • How does using your website help resellers with their business?
  • How much have you invested in the website and can you prove demonstrable ROI on that investment?
  • Provide relevant UK Reseller testimonials
  • What do you think makes your website stand out from the competition? 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid marketing speak and make the entry as tailored to the UK as you can, using facts, figures and testimonials. PDF entries are encouraged, and remember to inject personality into your entry.

  

 

Technology Innovation Award

 

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify. This award is aimed at a particular technology or technology set that has revolutionised business for channel partners and their respective customers over the past 12 months.

PLEASE NOTE: This is not an opportunity to market or sell a particular product or descend into techie speak, the award is aimed at describing how a product has actually helped make YOUR CHANNEL PARTNERS money.   Bear in mind the awards cover the period Jan 2017 to Jan 2018. Partner testimonials are welcome for submission.

 

  • Briefly describe the product you are entering and why it is being entered for this award. Why do you consider it to be innovative?
  • How does it differ/standout from the other similar products that are on the market in terms of innovation - again keep it brief and focus on the business benefits, not the complexity of the technology.
  • What benefits has this product or product set you are entering provided for your channel partners in the past year - facts and figures are a must.

•        Demonstrate how sales of this product have increased through the channel in the past year and why (facts and figures needed)

•        Why does this particular technology innovation deserve this award? ie because it has made a huge difference to partners' business, customer take up has been phenomenal etc

•       Back up your claims with testimonials from actual channel partners and how this technology has helped their business in the past year. Get them to explain why they think this particular technology should win.

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid technical jargon and make the entry as tailored and personal to your UK channel as you can, using facts, figures and testimonials. PDF and video entries are encouraged, and remember to inject personality into your entry.

 

 

 

Most Innovative Social Media Campaign

 

Criteria

 

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify.

It is proving increasingly difficult to succeed in business without an active social media presence - whether on Twitter, Facebook, Instagram, LinkedIn or other popular platforms.  The aim of this award is to recognise imaginative and effective use of social media as a marketing or sales tool to raise awareness of the company itself or a product/service promotion.  The period the award covers is between Jan 2017 and Jan 2018 - so please detail successes during that period only to qualify for entry.

 

  • How long have you had a social media strategy in place and what are your key aims with your strategy? What platforms do you use and why?
  • Briefly explain the particular social media campaign you are entering for this award and why you think it deserves special recognition.
  • Are there any particular people on your social media team that deserve recognition for their work on this campaign? Who are they and what did they do?
  • Please provide stats, facts and figures to put meat on the bones of the entry and prove the success of your selected campaign. How did it actually perform in real terms? Did it generate a lot of business for your firm? Did it go viral?
  • Please provide testimonials from your channel partners to back up the entry. Why did they enjoy the campaign so much? How did they benefit? Did they take part?
  • Why do you think this campaign makes you stand out from the competition?

 

Written entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF or video entries are actively encouraged and remember to inject personality into your entry.

 

  • Tweet  
  • Facebook  
  • LinkedIn  
  • Google plus  
  • Send to  
  • Topics
  • Vendor
  • Sales and Marketing Awards 2018 Hub
  • Sales and Marketing Awards

More news

  • Vendor
Kaspsersky's global revenue grows despite US woes

Security specialist sees sales decline 25 per cent in North American market

  • 20 February 2019
  • Finance and M&A
Castleton snaps up Indian IT consultancy

Acquisition marks second of the year so far for MSP

  • 20 February 2019
  • Finance and M&A
Palo Alto splurges more than $500m on cybersecurity outfit

Security vendor adds orchestration and automation to portfolio with acquisition of Demisto

  • 20 February 2019
  • Finance and M&A
What does Amazon's latest purchase mean for the channel?

Consumer acquisition leads to 'grey area' of access point into business space - analyst

  • 19 February 2019
Back to Top

Most read

Which reseller has become an HP for Education partner?
What does Amazon's latest purchase mean for the channel?
Exclusive Networks makes second acquisition in two months
'Joe Hemani has given us the freedom to create our own identity' - Westcoast Cloud MD
CRN: February 2019
  • Contact
  • Marketing solutions
  • About Incisive Media
  • Terms & conditions
  • Privacy and Cookie policy
  • RSS
  • Twitter
  • LinkedIn
  • Newsletters
  • Facebook
  • Google+
  • YouTube

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017