With the high street in the doldrums, IT budgets are feeling the strain. Smart suppliers should focus more on helping retailers to cut costs and squeeze more out of their customers than on selling them cutting-edge technologies, writes Nick Booth
Firms that supply technology to the retail industry are always banging on about improving the customer experience. But are they missing the point of retail? Take supermarkets, for example. They...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?