Co-marketing campaigns have long been a staple ingredient in channel relationships, to varying degrees of success. But with businesses as vastly different as IT and marketing what makes for the best recipe for success, asks Gareth Kershaw
It is fair to say that marketing and the channel have never been the most comfortable of bedfellows. In fact, as partnerships go, it is one that should probably be filed under the heading ‘difficul...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?