The pharmaceuticals industry should be a lucrative market. Companies use state-of-the-art equipment, have massive budgets and are heavy consumers of everything from printers to storage. So why are they so hard to sell to? Nick Booth reports
Selling drugs, whether legal or illegal, is often a bit like selling IT. You start with a few freebies, to give a taste of what is available, and pretty soon the customer is hooked. That is whe...
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