Criticisms of Cadbury and Kraft's culinary confluence have been coming thick and fast this week.
Perhaps understandably, misgivings are rife about a blue riband UK brand being subsumed by a foreign corporate monolith. Some onlookers have been up in arms about the quality of American confectionery, others are concerned by Kraft's debt levels and more still are worried by potential job losses.
The blogosphere (shudder) has been awash with a strange mix of profit margins, Fruit & Nut and the West Midlands jobs market. One outraged channel Brummie took the news particularly badly, and reacted by saying: "That is the end of Cadbury as we know it."
So today I was intrigued to read the US' very own business doyen has expressed his disapproval of the deal. Warren Buffett, world-famous investaholic and the Jimmy White of the Forbes 400, has claimed he would veto the merger, given the chance.
Buffett's firm Berkshire Hathaway owns 9.4 per cent of Kraft, and the Omaha Oracle is clearly not particularly sweet-toothed. Buffett, whose net worth was recently placed at $40bn, seemed especially irked that Kraft sold off its frozen pizza business to help pay for the chocolatier, saying "I feel poorer".
Don't be blue, Warren - the rest of us can only dream of being that poor. And you can always do what Her Indoors does when she's down in the dumps: curl up on the sofa with a big bar of Dairy Milk.
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