As if to further illustrate Facebook's inexorable rise to omniscience, research from analyst Experian Hitwise has revealed the social networking site now accounts for one in seven web pages viewed in the UK.
Throughout September, 14.5 per cent of all pages viewed in the UK were on Facebook. This was about the same amount as the rest of top five combined.
Unsurprisingly, Facebook is by far the UK's most popular social networking site, accounting for about half of all visits. Pretender to the throne Twitter was down in fourth, behind YouTube and Bebo, and accounted for just 2.2 per cent of visits.
Mind you, our Shirl's just got the hang of Tweeting. Eight hours a day of constant visits should have Twitter vying for the number one spot in no time.
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