Hats off to former C2000 marketing guru Gill Buley, who has set up a charity in member of fellow Come Dine with Me contestant Spencer Uren.
The pair became firm friends after appearing on Channel 4's popular programme where five strangers take it in turns to cook each other a meal and then score each other's efforts. The lucky winner pockets £1,000 cash.
But sadly, Spencer, who wanted to win to raise money for his sister who was suffering from cancer at the time, found himself a victim of this terrible disease a few weeks later and sadly lost his battle.
Gill, who won the programme and kindly split her winnings with Spencer, is now looking to raise £250,000 for Basingstoke and North Hampshire Hospital in Spencer's memory - to help support the hospital's cancer services.
C2000 is supporting its former employee by running a series of promotions starting in February to help raise money and Gill has asked me to ask the channel to dig deep and help her reach her target.
Donations can be made via the site - Come Dine For Spencer - and you can also find out more about this poignant story.
The programme is currently being aired on Channel 4 this week - but the whole week's programme is repeated on More4 on Sunday. I'll definitely be watching with a box of tissues to hand.
Infrastructure provider says international sales now make up 51 per cent of its revenue
Suzanne Chappell of TMS plans sailing venture after selling Oxfordshire-based TMS to acquisitive Chess
Withdrawal of credit insurance by some providers a 'reflection' of current challenge facing IT sector, according to MD Steve Soper
SMART's UK managing director joins Lenovo to boost SMB business