There is something always so polite about the press releases I receive from a German contact of mine and although we cannot cover most of his news because it is always product related - I always feel guilty becuase the tone is so pleasant.
For example - the most recent one said: "Please let me know if you find it relevant to write about this news......"
I haven't always got the heart to write back and say no.
It then went on to say that he was "really content" about the design of his company's latest product launch - a fact which gave me great satisfaction to read.
Makes a change from the usual 'in your face' press releases that constantly drop in the usual 'market leading', 'leveraging' and 'best-in-class'.
I hope someone, somewhere gave him some coverage.
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