A new word was bandied around at our event this week - which made people shudder and think in equal measure.
Sukh Rayat from Avnet mentioned Solutionisation as a new buzzword for the channel - rather than talking about commoditisation, everyone should think of solutionising a situation - and using it as an opportunity.
It sounds very American - but I could actually see what he was trying to do here and it does make sense if you actually think about it. However with solution becoming an increasingly tired word, I'm not sure it will be that popular - but hats off to him for daring to say it!
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