Well - it certainly was a shock result.
I was sure Claire had it in the bag - particularly because she handled difficult question at their final presentation very well.
The four finalists had to create and market a new men's fragrence that would retail for under £30, and create an ad campaign to go with it, which was then presented to the who's who of the perfume/retail industry at the end of the week.
I have to say I was impressed with what they did in such a short time! If only they had smell o'vision.
Claire and Lee went for a gambling themed ad for their frangrence and some people picked up on this as a negative thing that encouraged gambling. How gullible ARE people nowadays? Just because a frangrance has a gambling-based name does this mean whoever buys it is going to head to the nearest casino? And blame the perfume if they lost? Please!
Alex and Helene went for a clever dual purpose bottle that turned out to be far too expensive to make and would leave them with little margin, once all the expenses had been taken into account. This lost them the chance to be the Apprentice I think.
I personally wanted Claire to win - not just because she was a woman, but because I really do think she changed the most and learned the biggest lesson. The fact that Lee was last week caught out spectacularly lying on his CV would have put me off him to be honest. He claims he has learned from his mistake, but why do it in the first place?
Apparently a lot of people jazz up their CV to make them sound better than they are - but blatently lying is a different thing altogether.
Anyway, one thing is for sure - I don't know what to do with my Wednesday evenings any more.
Vendor's announcements include AI-powered Microsoft Office, a move away from password verification and an alliance with Adobe and SAP
Vendor claims hackers are hijacking machines to mine for cryptocurrency
Nearly half of SMBs are planning to invest in digital workflows to reduce their paper-based processes by 2025, according to Quocirca
The charter has pulled together the biggest names in tech in an unprecedented attempt to address the tech industry's lack of diversity. Tom Wright asks how it plans to do it